Quantitative Research, AI-Guided: Design, Analysis and Storyfinding

A 90-Minute Online Course with Ray Poynter

Course Overview:

AI is a game-changing tool for quantitative research, offering efficient ways to design projects, process data, and create impactful deliverables.

In this 90-minute online course, Ray Poynter, a globally recognized expert in the market research industry, will show you how to effectively leverage AI for quantitative research tasks, using platforms like ChatGPT, Copilot, Gemini, and Claude. From preparing datasets to analyzing results and generating professional outputs, this session provides actionable techniques to improve efficiency and effectiveness.

What You’ll Learn:

Introduction to AI for Quantitative Research

1. How AI can support and enhance quantitative research tasks.

2. Key benefits and use cases in the context of data-driven insights.

3. Real-world examples of AI in quantitative projects.

Practical Applications in Quantitative Research

1. Project Design: Use AI to structure surveys, develop hypotheses, and brainstorm research questions.

2. Data Preparation: Leverage AI for cleaning, organizing, and formatting datasets efficiently.

3. Data Analysis: Summarize findings, identify patterns, and support statistical interpretations.

4. Report Creation: Generate polished reports, charts, and dashboards that align with your organization's style and objectives.

Challenges and Best Practices

1. Tips for ensuring accuracy and reliability in AI-assisted outputs.

2. Ethical considerations for using AI in quantitative research.

3. Balancing AI automation with human oversight for quality assurance.

Who is this for? This course is ideal for market researchers, data analysts, and insight professionals seeking to enhance their quantitative research capabilities. Whether you're managing large datasets, conducting statistical analyses, or preparing detailed reports, this course offers practical skills to integrate AI effectively.