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Unlock the power of AI to supercharge qualitative research—from project design to deep analysis and insight generation—in this 90-minute expert-led online course.
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Unlock the power of AI to supercharge qualitative research—from project design to deep analysis and insight generation—in this 90-minute expert-led online course.
90-min • Live session
Harness AI to design, analyse, and present quantitative research with greater speed, accuracy, and impact in this 90-minute live online course.
90-min • Live session
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Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.
Ray Poynter sits down with Tanya Berlina from Yasna AI to explore how conversational AI is transforming qualitative research-covering practical tips, future trends, multilingual projects, and more.
Zappi founder Steve Phillips joins Ray Poynter to reveal how AI and automation are reshaping market research, from rapid testing to actionable, always-on insights. Discover what the future holds for insights teams in an AI-first world.
Karlien Kriegler, co-founder of Hello Ara, joins Ray Poynter to explore how AI is transforming market research, uncovering creativity, practical innovation, and the future of insight discovery.
The IAB/MRC are currently engaged in drawing up new proposals for measuring attention in media consumption. Although their work is sound and well-researched, I wonder if the emerging AI-reshaped media world will create fundamental problems of endogeneity?
For anyone in the market research and insights world, Forrester's latest quarterly results are a must-read and a sobering signal of the shifts happening under our feet, as reported by MRWeb.
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