7 January 2026 • 7 min read
This post reviews a recent book about AI risk, but more importantly, it's a call for our industry to wake up to the possibility that AI, as well as being amazing, could potentially kill us all. We need to start taking the risks of AI seriously.
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Bethan Blakeley, CX and Research Manager at SimpliSafe, discusses her transition from agency to client-side research, cutting through AI hype, and why stakeholder activation matters more than perfect methodology.
Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.
Ray Poynter sits down with Tanya Berlina from Yasna AI to explore how conversational AI is transforming qualitative research-covering practical tips, future trends, multilingual projects, and more.
Zappi founder Steve Phillips joins Ray Poynter to reveal how AI and automation are reshaping market research, from rapid testing to actionable, always-on insights. Discover what the future holds for insights teams in an AI-first world.
This post reviews a recent book about AI risk, but more importantly, it's a call for our industry to wake up to the possibility that AI, as well as being amazing, could potentially kill us all. We need to start taking the risks of AI seriously.
Here is a brief outline of what Copilot is and the key decisions you need to make, such as whether to use the standalone chat or the within app features, and what is the difference between Work and Web in terms of security and the information being used.
All the studies I've seen, including NewMR's own studies, show that AI is being widely adopted across the research industry. But is it generating ROI? Indeed, how should we measure ROI? This second question is the main topic I will examine in this post.
