8 January 2026 • 3 min read
Agents are rapidly becoming the key way that AI delivers systematic, scalable benefits beyond one-off experiments. Ray Poynter has designed a new course to help start leveraging agents to boost your efficiency and effectiveness.
52
Resources
22
Podcast episodes
13
Premium courses
400+
Active learners
Revisit expert-led workshops and masterclasses whenever you need a refresher.
21 Nov 2025 · US$99
08 Oct 2025 · US$99
18 Jul 2025 · US$99
11 Jul 2025 · US$99
17 Jun 2025 · US$99
06 May 2025 · US$99
01 May 2025 · US$99
16 Apr 2025 · US$99
10 Apr 2025 · US$99
19 Mar 2025 · US$99
14 Mar 2025 · US$40
10 Mar 2025 · US$40
01 Jan 2025 · US$99
Short, practical tutorials you can watch for free to level up your workflow.
01 Feb 2025 · Free
26 Jan 2025 · Free
01 Jan 2025 · Free
01 Jan 2025 · Free
01 Jan 2025 · Free
01 Jan 2025 · Free
Bethan Blakeley, CX and Research Manager at SimpliSafe, discusses her transition from agency to client-side research, cutting through AI hype, and why stakeholder activation matters more than perfect methodology.
Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.
Ray Poynter sits down with Tanya Berlina from Yasna AI to explore how conversational AI is transforming qualitative research-covering practical tips, future trends, multilingual projects, and more.
Zappi founder Steve Phillips joins Ray Poynter to reveal how AI and automation are reshaping market research, from rapid testing to actionable, always-on insights. Discover what the future holds for insights teams in an AI-first world.
Agents are rapidly becoming the key way that AI delivers systematic, scalable benefits beyond one-off experiments. Ray Poynter has designed a new course to help start leveraging agents to boost your efficiency and effectiveness.
This post reviews a recent book about AI risk, but more importantly, it's a call for our industry to wake up to the possibility that AI, as well as being amazing, could potentially kill us all. We need to start taking the risks of AI seriously.
Here is a brief outline of what Copilot is and the key decisions you need to make, such as whether to use the standalone chat or the within app features, and what is the difference between Work and Web in terms of security and the information being used.
