Mastering ChatGPT for Qualitative Research & Insights: A 90-Minute Expert Course

Learn how to elevate qualitative research with ChatGPT in this immersive 90-minute masterclass on AI-driven insights. You'll discover proven strategies to streamline project design, build robust discussion guides, and apply advanced analysis techniques—ranging from automated clustering and summarization to grounded-theory and narrative methods—to extract deeper, actionable insights from open-ended data.

Guided by Ray Poynter, seasoned market research consultant at ResearchWiseAI, you'll master best practices for model selection, prompt engineering, and privacy compliance to ensure accuracy, consistency, and brand-aligned deliverables. Through real-world demonstrations—from survey comments and focus group transcripts to social media and image analysis—you'll gain hands-on experience translating AI outputs into rigorous research stories.

Ideal for agency and client-side researchers looking to optimize workflows and drive data-backed decisions, this premium course combines expert-led demos, interactive exercises, and a live Q&A to equip you with the skills to harness ChatGPT's full potential in your next project.