Discussing where personas are going with Andrew Jeavons

In this episode of Talking AI, hosts Ray Poynter and Will Poynter from ResearchWiseAI sit down with Andrew Jeavons, co-founder of Signoi, to delve into the world of AI personas and how they’re reshaping market research. Discover why companies are using personas to bring segmentation data to life, the importance of privacy safeguards in synthetic research, and how AI can quickly (and cost-effectively) assist with concept testing—all without sacrificing data integrity.

Andrew also sheds light on quantitative semiotics, the interplay between AI and image analysis, and the ethical dilemmas posed by digital twins. You’ll hear about real-world use cases for persona-driven insights, the challenges of ensuring bias-free outputs, and a look at how RAG-based retrieval is transforming the way brands update their AI with new findings over time. If you’re curious about how generative AI, synthetic data, and personalized consumer simulations can drive innovation while respecting anonymity and data security, this is an episode you won’t want to miss.

Tune in to stay ahead of the curve in AI, personas, and the evolving landscape of consumer research. Be sure to check out our related episodes on RAG and synthetic data for even more insights into the future of artificial intelligence.