Understanding Synthetic Data for Market Research: Augmentation, Digital Twins & Personas

Led by industry veteran Ray Pointer, this in-depth course unlocks the power of synthetic data to fast-track your market research. You’ll master core definitions and context, explore data augmentation and imputation strategies, and dive into advanced methods for building digital twins and synthetic personas. Through real-world case studies from leading providers, learn to boost sample sizes, enrich qualitative insights, and generate real-time responses with machine learning and generative AI. Ray distills practical guidelines for vendor evaluation, statistical testing, and risk mitigation—equipping you to implement synthetic data with confidence, optimize research costs, and accelerate decision-making in your next project.