Using the ChatGPT API for Market Research and Insights

Boost your market research efficiency with our practical 90-minute webinar on leveraging the ChatGPT API. Designed for both non-coders and coding enthusiasts, this course walks you through setting up a development account, integrating ChatGPT into your workflows, and automating everything from data cleaning and text analysis to sentiment scoring. By the end, you’ll know how to craft custom functions—whether in Google Sheets or Python—that harness ChatGPT’s generative AI capabilities to save time, reduce costs, and enhance insights.

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What You’ll Learn

1. Getting Started with ChatGPT & APIs

   • Understand core AI and API concepts
   • Create and manage your OpenAI developer account and API keys

2. Building Custom ChatGPT Functions

   • Step-by-step coding demonstrations in Google Sheets (using Apps Script)
   • Examples of writing custom functions for text classification, sentiment analysis, and more
   • Best practices for prompt engineering to reduce “hallucinations” and improve reliability

3. Automating Market Research Tasks

   • Data Cleaning: Rapidly flag invalid or irrelevant responses, detect PII, and remove spam
   • Text Analysis: Summarize lengthy open-ends, extract key themes, and classify feedback
   • Sentiment Scoring: Tag responses as positive, negative, mixed, or neutral—directly in spreadsheets
   • Idea Generation & Study Design: Use ChatGPT’s creative capabilities to refine research projects

4. Controlling Costs & Ensuring Data Privacy

   • How the token system works (usage in/out)
   • Choosing the right ChatGPT model (speed vs. cost vs. accuracy)
   • Turning off data-sharing to protect proprietary or sensitive information

5. Advanced Tips & Q&A

   • Fine-tuning parameters (temperature, max tokens) for predictable outputs
   • Live Q&A to troubleshoot your unique use cases
   • Final recap and additional resources

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Who Is This For?

• Market Researchers & Analysts looking to automate manual coding and text analysis.
• Data Scientists & Programmers eager to integrate ChatGPT functions into larger analytics pipelines.
• Business Professionals wanting streamlined methods to create crosstabs, extract themes, and generate fresh ideas for studies.