Course Recordings
Using ChatGPT for Qualitative Research and Insights
1h 38m · $99
Explore how ChatGPT can enhance your qualitative research with fresh methods to boost efficiency and innovation. In this 90-minute course, you will learn how to use ChatGPT-4 to compliment your qualitative expertise. We’ll cover creating discussion guides, qualitative personas, and utilizing AI for analysis.
Using ChatGPT for Quantitative Research and Insights
1h 35m · $99
Discover how ChatGPT can open up new avenues for efficiency and innovation in your quantitative research. This 90-minute course will teach you how to use ChatGPT-4 to boost your quantitative options. We’ll cover creating questionnaires, visualizing data, summarizing information, creating reports, and even creating synthetic data.
Using the ChatGPT API for Market Research and Insights
1h 35m · $99
Learn how to use the ChatGPT API to streamline market research and insights automation. This 90-minute course will cover setup essentials, integration techniques, and best practices for coding-driven innovation.
Copilot for Insights and Research
1h 39m · $99
Join industry expert Ray Poynter for an in-depth exploration of how to supercharge your market research and insights with Microsoft’s Copilot 365. This course was designed specifically for market research professionals looking to enhance their efficiency and effectiveness using the latest AI-driven tools.
Using ChatGPT to find the Story in the Data
1h 53m · $99
Ray has been running his story-finding courses for over twenty years. Now, with the advent of Generative AI, Ray has updated his tools and approaches to leverage the benefits of ChatGPT 4o. Learn how to use ChatGPT to: define the problem, organize the evidence, explore the data (qual and quant), extract the findings, and turn the findings into a story.
Introduction to ChatGPT for Market Research & Insights
1h 19m · $49
Familiarize yourself ChatGPT in 60 minutes for market research and deeper insights. Focus on strategic prompt engineering to generate more accurate, actionable answers that drive better decision-making.