Qualitative Research, AI-Guided: Design, Analysis and Storyfinding

A 90-Minute Online Course with Ray Poynter

Course Overview:

AI is transforming the way qualitative researchers approach their work, offering powerful tools to design projects, analyze data, and create impactful results. From crafting discussion guides to summarizing qualitative information and conducting detailed analyses, AI platforms (such as ChatGPT, Copilot, Gemini and Claude) enable researchers to streamline processes and enhance the depth and clarity of their insights.

In this 90-minute online course, Ray Poynter, a globally recognized expert in the market research industry, will demonstrate how AI can be effectively used to support and enhance qualitative research. Ray will include examples using ChatGPT, Copilot, Gemini and Claude). Most of the tools can now support most of the techniques.

What You’ll Learn:

Introduction to AI for Qualitative Research

1. How AI can be applied to qualitative research tasks.

2. The role of AI in enhancing qualitative methodologies.

3. Key benefits and real-world examples of AI in qualitative research.

Practical Applications in Qualitative Research

1. Project Design: Use AI to create discussion guides, develop research frameworks, and brainstorm qualitative research designs.

2. Text Summarization: Quickly and effectively extract key points and themes from interviews, focus groups, and other text-heavy data.

3. Qualitative Analysis: Leverage AI to use approaches such as content analysis, thematic analysis, and discourse analysis.

4. Insights Generation: Use AI to synthesize qualitative findings into clear, actionable insights.

Challenges and Best Practices

1. Ethical considerations when using AI for qualitative research.

2. Avoiding over-reliance on AI and ensuring human oversight.

3. Tips for ensuring the accuracy and depth of AI-assisted qualitative analyses.

Who Should Attend? This course is designed for qualitative researchers, insight professionals, and anyone in the research industry looking to integrate AI into their qualitative workflows.