Unlocking the Power of Custom GPTs for Market Research & Insights

This comprehensive webinar recording offers an in‐depth exploration of how custom GPTs can transform your market research processes. Join industry experts Ray Poynter and Will Poynter as they guide you step by step through the innovative techniques of building and deploying custom AI chatbots designed to generate actionable insights.

What You’ll Learn

• Introduction to GPT Technology:
  Gain a clear understanding of what generative AI and large language models are, and why they have revolutionized data-driven research.

• Building Custom GPTs:
  Learn how to configure and fine-tune custom GPTs with tailored instructions to perform specific market research tasks—from market trends analysis and qualitative research insights to questionnaire design and interactive client reports.

• Practical Demonstrations:
  Watch live demos that illustrate how to:

  • Configure essential features like logos, descriptions, and conversation starters.
  • Integrate a proprietary knowledge base by uploading text files (e.g., blog posts and reports) and ensure data privacy.
  • Set up actions and API connections for tasks such as retrieving data from Google Books or generating interactive charts.

• Best Practices & Troubleshooting:
  Understand how to overcome common challenges such as instruction inconsistency, hallucinations, and multi-step process difficulties. Learn tips on crafting robust prompts and ensuring your custom GPT follows your guidelines every time.

• Data Security & Privacy:
  Discuss the important considerations for using sensitive data with custom GPTs, including best practices for protecting confidential market research information.

Who Should Attend

• Market Researchers & Data Analysts:
  Discover how custom GPTs can streamline complex research processes, enhance data accuracy, and deliver deep insights.

• Business Leaders & Strategists:
  Learn how AI-powered insights can drive informed decision-making and offer a competitive edge.

• Tech Enthusiasts & Innovation Managers:
  Explore the practical application of cutting-edge AI technology and its potential to reshape research methodologies.

Why You Should Invest in This Webinar Recording

• Real-World Applications:
  See detailed examples of custom GPTs in action—from a Market Trends Finder that synthesizes industry data, to a questionnaire designer that aligns with company-specific house styles.

• Actionable Strategies:
  Acquire practical tips on tailoring AI chatbots to your unique requirements, ensuring they integrate seamlessly into existing workflows.

• Future-Ready Insights:
  Stay ahead of the curve by understanding emerging trends in AI and market research, and learn how these technologies can evolve to meet new challenges.

Unlock the transformative power of custom GPTs and take your market research to the next level. Whether you are looking to streamline operations, boost data quality, or deliver interactive client reports, this webinar offers the insights and tools you need to succeed.