Innovating Market Research with AI: Karlien Kriegler of Hello Ara on Talking AI

In this engaging episode of Talking AI, host Ray Poynter sits down with Karlien Kriegler, co-founder of Hello Ara, for a deep dive into the evolving world of market research powered by artificial intelligence.

Meet the Guest: Karlien Kriegler

Karlien brings a unique blend of creativity, innovation, and research expertise to the conversation. Based in Cape Town, South Africa, she shares how her upbringing in a family that valued education and creativity shaped her pursuit of a career in market research, and how her passion for understanding people led her to co-found Hello Ara. Alongside her co-founder, David Wright, who brings international experience and a strong technical background, Karlien is driving transformation in the research industry.

What You’ll Learn

• How Hello Ara leverages conversational AI, gaming environments, and unstructured data to deliver deeper insights for clients who are eager to move beyond traditional, scale-heavy research methods.
• The challenges and opportunities of innovating from South Africa, including the importance of agility, creativity, and inclusivity in diverse markets with unique infrastructural needs.
• The evolving role of AI: Discover how advances in AI are making research processes more affordable, creative, and impactful, empowering both researchers and participants.
• Future trends: Hear Karlien’s excitement for the intersection of AI, visual experiences, and the metaverse, and what these developments could mean for the future of research.

Why Listen?

This episode is a must-listen for anyone interested in

• The future of AI in market research
• Practical innovation in diverse markets
• How creative, people-first approaches are shaping research methodologies

Whether you’re a research professional, AI enthusiast, or business leader, you’ll come away inspired by Karlien’s vision and the actionable insights she shares.

Listen now to discover how AI is redefining the craft of research at Hello Ara, and what’s next for the industry!