Innovating Market Research with AI: Karlien Kriegler of Hello Ara on Talking AI
About
In this engaging episode of **Talking AI**, host Ray Poynter sits down with Karlien Kriegler, co-founder of [Hello Ara](https://www.helloara.ai/), for a deep dive into the evolving world of market research powered by artificial intelligence.
### Meet the Guest: Karlien Kriegler Karlien brings a unique blend of creativity, innovation, and research expertise to the conversation. Based in Cape Town, South Africa, she shares how her upbringing in a family that valued education and creativity shaped her pursuit of a career in market research, and how her passion for understanding people led her to co-found Hello Ara. Alongside her co-founder, David Wright, who brings international experience and a strong technical background, Karlien is driving transformation in the research industry.
### What You’ll Learn - **How Hello Ara leverages conversational AI, gaming environments, and unstructured data** to deliver deeper insights for clients who are eager to move beyond traditional, scale-heavy research methods. - **The challenges and opportunities of innovating from South Africa**, including the importance of agility, creativity, and inclusivity in diverse markets with unique infrastructural needs. - **The evolving role of AI:** Discover how advances in AI are making research processes more affordable, creative, and impactful, empowering both researchers and participants. - **Future trends:** Hear Karlien’s excitement for the intersection of AI, visual experiences, and the metaverse, and what these developments could mean for the future of research.
### Why Listen? This episode is a must-listen for anyone interested in - The future of AI in market research - Practical innovation in diverse markets - How creative, people-first approaches are shaping research methodologies
Whether you’re a research professional, AI enthusiast, or business leader, you’ll come away inspired by Karlien’s vision and the actionable insights she shares.
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**Listen now to discover how AI is redefining the craft of research at Hello Ara, and what’s next for the industry!**