Conversational AI and the Future of Market Insights with Tanya Berlina

Explore the cutting edge of qualitative research in this episode of Talking AI, as host Ray Poynter welcomes Tanya Berlina, Client Success Director at Yasna AI. Tanya shares over 20 years of qualitative research expertise, discussing how AI-driven platforms are transforming the way researchers collect and analyze conversational data.

Key Topics Covered

• Blending Traditional and AI Moderation: Discover how Tanya educates clients to synergize human expertise with AI efficiency for deeper insights.
• The Surge in Conversational Data Collection: Understand what's driving the rapid adoption of conversational AI in research, from stakeholder interest to the quest for efficiency.
• Multilingual and Global Projects: Learn how Yasna AI's platform makes it seamless to conduct research across languages and cultures, empowering teams worldwide.
• The Future of AI-Moderated Research: Get a glimpse into upcoming advancements, including AI’s growing capability in group moderation, multimedia analysis, and learning from previous sessions.
• Practical Tips for Getting Started: Tanya offers actionable advice for researchers new to conversational data collection—highlighting curiosity-driven projects and the unique benefits of global studies.

About the Guest

Tanya Berlina is a seasoned qualitative research professional and Client Success Director at Yasna AI. With a career spanning over two decades, she specializes in helping market research agencies worldwide embrace AI-powered methodologies. Tanya's expertise lies in blending traditional qualitative approaches with state-of-the-art AI moderation, making her a sought-after advisor in the evolving research landscape.