Conversational AI and the Future of Market Insights with Tanya Berlina
About
Explore the cutting edge of qualitative research in this episode of **Talking AI**, as host **Ray Poynter** welcomes **Tanya Berlina**, Client Success Director at [Yasna AI](https://yasna.ai). Tanya shares over 20 years of qualitative research expertise, discussing how AI-driven platforms are transforming the way researchers collect and analyze conversational data.
### Key Topics Covered - **Blending Traditional and AI Moderation:** Discover how Tanya educates clients to synergize human expertise with AI efficiency for deeper insights. - **The Surge in Conversational Data Collection:** Understand what's driving the rapid adoption of conversational AI in research, from stakeholder interest to the quest for efficiency. - **Multilingual and Global Projects:** Learn how Yasna AI's platform makes it seamless to conduct research across languages and cultures, empowering teams worldwide. - **The Future of AI-Moderated Research:** Get a glimpse into upcoming advancements, including AI’s growing capability in group moderation, multimedia analysis, and learning from previous sessions. - **Practical Tips for Getting Started:** Tanya offers actionable advice for researchers new to conversational data collection—highlighting curiosity-driven projects and the unique benefits of global studies.
### About the Guest **Tanya Berlina** is a seasoned qualitative research professional and Client Success Director at Yasna AI. With a career spanning over two decades, she specializes in helping market research agencies worldwide embrace AI-powered methodologies. Tanya's expertise lies in blending traditional qualitative approaches with state-of-the-art AI moderation, making her a sought-after advisor in the evolving research landscape.