Talking AI
Transforming Market Research with AI in Emerging Markets: An Interview with Dharmendra Jain of Actnable AI
17m 59s · Free
Join Ray Poynter and Actnable AI’s founder Dharmendra Jain as they explore how emerging markets in Africa are leapfrogging AI in market research—from multilingual translation to conversational surveys.
AI-Powered Qualitative Pharma Research: PJ Quinn’s Structured Protocols
34m 50s · Free
Discover how Laura Quinn of PJ Quinn leverages AI to accelerate and deepen qualitative pharmaceutical research insights.
Mastering AI-Driven Research: Depth & Quality with Reveal’s Alok Jain
15m 10s · Free
Discover how AI can supercharge qualitative research depth and quality—compare general LLMs versus specialized platforms with Reveal CEO Alok Jain.
Taming AI Hallucinations in ResearchTech: 5 Pitfalls and Solutions with Scott Swigart
33m 43s · Free
Discover the five hidden sources of AI hallucinations in research technology and learn actionable, human-augmented strategies from expert Scott Swigart.
Talking AI: Leveraging LLMs for Cultural Insights with Ramona Daniel
23m 15s · Free
Host Ray Poynter sits down with cultural insights consultant Ramona Daniel to explore how she uses **ChatGPT**, **Claude**, **Gemini**, **Perplexity**, and **NotebookLM** to fill knowledge gaps, surface hidden patterns in data, and amplify her independent research practice.
Deep Research with LLMs: How ChatGPT, Gemini & Perplexity Super-Charge Insight Gathering
14m 20s · Free
Ray and Will Poynter demystify the new **Deep Research** mode in leading LLMs. Learn how ChatGPT, Gemini and Perplexity run multi-step web searches, analyse 30 + sources and return citation-rich briefings in minutes—plus tips to verify sources, avoid hallucinations and automate recurring insight reports.
Rethinking Vibe Coding: AI Pair Programming & the Future of Development
19m 34s · Free
Explore how AI-driven 'Vibe Coding' is transforming software development workflows. In this Talking AI episode, co-founders Ray and Will Poynter discuss AI pair programming, productivity gains, tooling recommendations, and the shifting roles of coders in the age of generative AI.
Behavioral Science Meets AI: Elina Halonen's Deep Dive
35m 37s · Free
Discover groundbreaking insights on AI, behavioral science, and LLMs with Elina Halonen on Talking AI. Learn how culture, ethics, and strategy drive digital transformation.
AI Assistants and Evolving Trends with Dr Paul Marsden
19m 49s · Free
Tune in to Talking AI with host Ray and guest Paul Marsden as they explore breakthrough AI trends, future tech innovations, and digital transformation strategies in this must-hear episode.
Discussing where personas are going with Andrew Jeavons
22m 35s · Free
Join Ray Poynter and Will Poynter from ResearchWiseAI as they explore AI personas and synthetic data with Andrew Jeavons of Signoi. Discover how these cutting-edge technologies are transforming market research, concept testing, and image analysis while addressing privacy and data security concerns. Gain insights into quantitative semiotics, the challenges of digital twins, and the future of consumer research in a rapidly evolving AI landscape.
Creating your own AI with Custom GPTs
13m 17s · Free
This week, Ray and Will dive into the growing trend of Custom GPTs—tailored AI assistants that can be created with minimal coding. They explore how businesses are using them to streamline processes, enhance market research, and share practical tips on building your own.
What different types of synthetic data are there?
25m 7s · Free
This week, Ray and Will tackle that is one of the most discussed of the last few years, synthetic data. They will discuss the different types of synthetic data, how they are generated, and how they are used.
What is a RAG AI and its journey from magical to mundane?
18m 50s · Free
In this episode, Ray and Will discuss the basics of RAG (Retrieval Augmented Generation). What is RAG? What is a RAG AI good for? And why are some people dismissive of it.
Advanced Qualitative Analysis: How to embrace generative AI
12m 15s · Free
In our fourth installment, Ray and Will discuss how to embrace generative AI to boost your qualitative analysis. Ray shares his experience with the latest tools and techniques coupled with his 45 years experience in the field of qualitative analysis.
Gemini: Google's AI
11m 13s · Free
What is Google's answer to ChatGPT? Ray and Will discuss Google Gemini and its implications for the market research AI landscape.
Agents and AI: What they are and where they are going
11m 56s · Free
In our second episode, Ray and Will discuss AI agents, what they are, where we see them going in the future and why people are excited about them.
How & Why to Download AI Models on to Your Computer
12m 12s · Free
This is the first episode in a series we are calling Talking AI. In this episode, Ray and Will discuss how and why you might want to download AI models on to your computer.